Brand identity · Direction 01
Engine‑
turned.
An identity for Halcourt Private Capital. It starts from the oldest sign of trust in finance: one engraved line.
Built as a work sample.
The idea
Before screens, trust was engraved.
Share certificates, bonds and banknotes carry guilloché. It is cut on a rose engine lathe: one line, turned around a centre hundreds of times. Nobody can copy it quickly. It takes patience and precision.
A private investment firm offers the same two things. So the identity is built from one line that never lifts.
- Mark
- One continuous line
- Colour
- Ink, paper, patina
- Type
- Source Serif 4, Hanken Grotesk
The mark
One line, drawn by a formula.
r(θ) = R + A · sin((n + 1/K) · θ)
θ runs from 0 to 2πK. The line closes exactly where it began.
The mark is a formula, not a drawing. It stays exact at every size, and nobody can redraw it by eye. The same formula later gives each fund its own cut (Plate 06).
Engraving
24 turns. Above 160 px and on print: covers, film, signage.
Seal
4 turns. The standard mark, from 40 to 160 px.
Signal
2 turns. Below 40 px: favicon, app icon, small lockups.
Four numbers define every cut.
The three cuts share R, A and n. Only the number of turns changes with size, so the mark gets simpler as it gets smaller.
- RBase radius. Sets the size of the ring.
- ADepth. How far the line swings in and out.
- nWaves per turn. More waves, finer texture.
- KTurns. Each turn shifts the wave by 1/K, so the lines interlace.
Lockups
Four lockups cover every use. The wordmark is set in Source Serif 4, spaced wide, and outlined so it never changes.
Clear space: x equals the cap height of the wordmark, on all four sides.
Do not stretch or squash.
No shadows, no new colours.
Never retype the name.
The ring always sits left of the wordmark or above it. It is never placed inside a box, and it never carries a gradient.
Colour
Ink and paper do the work. Patina marks what matters.
Patina is the colour copper earns after decades in the open air. Nobody can rush it, which is the point. Sandstone comes from the stone Sydney was built from. It appears in photography and print, rarely on screen.
Proportion in a typical layout. Click a swatch to copy its HEX value. CMYK values are starting points, proofed on press in the project.
Typography
Source Serif 4
Headlines, statements, figures. Display optical size from 28 px, Text below. Light and Regular only.
Hanken Grotesk
Interface, labels, tables, small print. Regular, Medium and SemiBold.
- Display · 88 / 0.95
- Patient capital
- Heading · 44 / 1.05
- We hold for as long as the work takes
- Lead · 22 / 1.5
- Owners keep a seat at the table.
- Body · 16 / 1.6
- We invest in founder-led and family businesses across Australia and New Zealand.
- Label · 11 caps +0.2em
- Private capital · Since 2011
| Fund | Vintage | Committed | Companies |
|---|---|---|---|
| Fund I | 2014 | A$ 240m | 7 |
| Fund II | 2018 | A$ 410m | 9 |
| Fund III | 2023 | A$ 655m | 7 |
Every number in a table uses tabular lining figures, so columns line up to the digit. Figures are illustrative.
The rosette engine
Every fund gets its own cut.
The line and the formula stay the same. Only the numbers change. Fund III looks related to Fund I, and still nobody can copy it by eye.
The current cut on a report cover. Try the sliders, the cover follows.
Imagery
Real places in daylight. The businesses we back, the city we work from.
Concept photography, generated for this sample. The project uses a real shoot or licensed images.
Use
- Working places, seen at a distance
- Natural light, real wear
- Materials: stone, steel, paper
Avoid
- Handshakes and smiling meetings
- Skylines at dusk, glass towers
- Coins, charts and arrows
Files
The logo files on this page are real vectors. Download them.
Print-ready PDF plus this web version, so your team can link to one rule.
Figma library with logos, colour and text styles. SVG, PDF and PNG exports in every lockup.
Full commercial rights to all marks and templates. Fonts are open licence (SIL OFL), free for any use.
Website design
Three pages, desktop and mobile.
These are live pages, not pictures. Scroll inside the frames, or open a page full size.
Each page comes as a Figma file with components, auto layout and the colour and text styles from the brand book.
Twelve columns, one container width, one section spacing. Desktop and mobile share every rule.
No preloader, no scroll tricks. The ring turns once every six minutes. That is the only motion that never stops.
Corporate collateral
Everything a partner hands over.
Card, letter, email, deck and LinkedIn. One system, so each piece looks like it came from the same desk.
01 · Business card
90 × 55 mm
Front in ink on warm white. The back carries the seal, foil-stamped. Click the card to turn it.
Click to turn
- Stock
- Cotton board, 600 gsm, duplexed
- Front
- Ink, letterpress, one colour
- Back
- Seal in sandstone foil on ink
- File
- Print PDF with bleed, editable Figma
02 · Letterhead
A4, Word template
Header, footer and text styles are locked in the Word file. Your team only types.
Halcourt Private Capital Pty Ltd
Sydney NSW 2000
halcourt.example
Ms Ruth Calder
Managing Director
Calder Precision Engineering
Wetherill Park NSW 2164
14 October 2026
Our visit on 9 October
Dear Ruth,
Thank you for showing us the plant last week. We left with a clear picture of the next ten years, and with more questions about the second press line than we had time to ask.
As agreed, we will send our first view of terms after our investment committee meets on 28 October. Nothing in it will be a surprise to you.
In the Word file
- Styles Heading, body, quote, table
- Pages First page, follow-on page
- Fonts Embedded, with safe fallback
- Also Memo and compliment slip
03 · Email signature
HTML, all clients
Built with tables and web-safe fallbacks, so it holds in Outlook and on phones. Copy it and paste it into your mail client.
Ruth,
Our committee met this morning. The terms are attached, as promised.
Best,
Eleanor
04 · Presentation
PowerPoint, 24 layouts
Four layouts shown. The master holds 24, with theme colours, fonts and chart styles set, so every deck stays on brand.
05 · LinkedIn
Company page kit
Banner, logo and two post templates. Sized to LinkedIn's current specs, delivered as PNG and editable Figma.
Logo · 400 × 400
Calder Precision opens its second press line.
Post · 1200 × 1200
companies backed in two years.
Post · figure template
Private capital · Australia and New Zealand
Capital for owners who think in decades.
Halcourt invests in founder-led and family businesses. We buy in when an owner wants to grow, step back or steady the ship, and we stay as long as the work takes.
Figures are illustrative.
Three ways we invest.
Every deal starts with the owner's plan. Our capital and our time follow it.
Growth
Minority or majority stakes for businesses ready for the next plant, region or acquisition.
Typically A$10m to A$60mSuccession
When a founder wants to step back without selling to a competitor. The team and the name stay.
Majority, with the family investedSpecial situations
Good companies under pressure from debt, a lost contract or a hard year. We move fast and stay calm.
Decision within 21 daysCalder Precision · Backed 2019
“They asked about our next ten years before they asked about the price.”Ruth Calder, Managing Director
Portfolio
A selection of the businesses we back today and have backed before.
| Company | Sector | Since | Status |
|---|---|---|---|
| Calder Precision | Industrial services | 2019 | Held |
| Northbank Dental Group | Healthcare services | 2021 | Held |
| Fieldline Software | Software for trades | 2022 | Held |
| Merino Range Foods | Food production | 2016 | Realised 2024 |
| Southern Cold Chain | Logistics | 2014 | Realised 2022 |
Start with a conversation.
Contact a partnerApproach
Patient by design.
Most funds plan their exit before they sign. We plan the next ten years with the owner, then decide together when it is time to sell.
We buy into businesses, not markets.
We look for a product people return to and a team that knows why. Sector trends come second.
We hold for as long as the work takes.
Our funds run twelve years, with room to extend. No company is sold to meet a fund deadline.
Owners keep a seat at the table.
Founders and families stay invested and on the board. Decisions about people stay with the people who know them.
We say no quickly and yes carefully.
You hear within two weeks if we are not the right partner. When we say yes, we have done the work to keep it.
From first call to completion.
A typical timeline for a growth or succession deal. Special situations run faster.
First conversation
A partner, not an analyst. We listen to the plan.
Site visit
We meet the team where the work happens.
Indicative terms
Price, structure and governance on two pages.
Diligence
Focused on what matters. Your advisers lead.
Completion
Then the first 100 days, planned together.
What we look for.
Guidelines, not walls. If your business sits just outside them, call us anyway.
| Enterprise value | A$20m to A$150m |
|---|---|
| Revenue | A$15m to A$200m, profitable or close to it |
| Sectors | Industrial services, healthcare services, food production, software for trades |
| Geography | Australia and New Zealand |
| Ownership | Founder-led, family-owned, or a corporate carve-out |
Partners
Three partners lead every investment. You will know all of them by name.
Eleanor Vance
Partner · Sydney
Twenty years in industrial businesses, first as an engineer, then as a buyer of them.
Tomas Mahony
Partner · Sydney
Leads special situations. Spent a decade on the lender's side of the table.
Anaru Reihana
Partner · Auckland
Covers New Zealand and healthcare services. Former operator, two exits.
Have a plan worth backing?
Talk to a partnerContact
Start with a conversation.
Owners, advisers and investors reach a partner directly. We reply within two working days.
Thank you.
A partner will reply within two working days. In this demo, nothing was sent.